Voxel

From camera feeds to operational intelligence

Voxel workplace safety analytics dashboard
Role
VP Design - Product Design, Design Strategy, Brand, Marketing Design, Communication Design
Platform
Web, Print
Scope
Core product redesign, Marketing site redesign, Print collateral
Voxel used AI to turn existing security cameras into workplace safety systems for warehouses, factories, and distribution centers. It identified hazards such as unsafe lifting, missing protective equipment, and forklift near-misses so teams could address risks before someone got hurt. When I joined, Voxel was moving beyond its proof-of-concept stage and expanding into larger facilities and more industries. Its original camera-centric interface wasn't going to scale. I led a redesign of the core product, using customer research to rethink how safety information was organized and presented.
The Right Level of Detail

One of the most important things I learned through research was how differently people needed to interact with the same information.

A senior executive might need high-level safety trends across multiple facilities for leadership reports. A site manager needed a closer view of a particular building or shift: what was happening, which incidents required attention, and where video evidence could help coach employees toward safer behavior.

I redesigned the experience around role-based defaults, so people arrived at a level of detail appropriate to their responsibilities. Dashboards remained configurable, with views organized by location or incident type, but sensible defaults meant users didn't have to wade through irrelevant options.

The sheer volume of detected incidents was another challenge. Most weren't severe, but there could be a surprising number. The design shifted the emphasis from monitoring individual cameras to understanding patterns and trends, while keeping significant incidents and the video behind them easy to investigate.

Designing for the Unexpected

One interesting challenge of designing for a machine-learning system was that I couldn't know exactly what it would find. The types and volume of incidents varied by facility, industry, and the behavior of people working there.

The interface needed to accommodate that variability without becoming chaotic. It had to help users recognize patterns, identify what deserved attention, and move between the big picture and the events behind it.

It was an early opportunity to work through a question that has only become more relevant with AI: how do you design an experience around outputs that aren't entirely predictable while still giving people clarity and control?

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