Varo - Chatbot design

Crafting conversations

Varo banking chatbot interface design
Role
Head of Design - Product Design, Design Strategy
Platform
iOS
Scope
Feature rollout
Varo was a challenger bank focused on helping people manage their finances with less effort. I led design across product and marketing and managed a small team. We explored a chatbot as a way to communicate with customers inside the app, with the possibility of eventually reaching them through other channels, too. The work involved both the mechanics of a conversational interface and the character behind it—tone of voice, personality, and visual language. We also had to make the chatbot work alongside the app's existing graphical interface. This work took place well before modern large language models. My interest in conversational design had begun years earlier, and this project gave me an opportunity to explore how a product could communicate more naturally with people.
A Design Systems Approach

At the time, conversational interfaces had relatively few established patterns. I drew on my experience creating design patterns at Samsung and Motorola, treating common conversation flows as reusable building blocks that could make the interface flexible and scalable.

Alongside the interaction design, I ran tone-of-voice workshops and directed the visual design of our chatbot, Val. We explored characters ranging from coach to friend to mentor, then tested how people responded. One finding was especially clear: users didn't want a bot that judged them about money. We settled on a supportive, mentor-like personality with a neutral but encouraging tone.

Key Takeaways

The project reminded me that good design depended less on having all the answers than on asking useful questions, investigating them, and making sense of what we learned.

Designing a conversational interface and personality was new territory for me, but the fundamentals—understanding people, building coherent patterns, and testing assumptions—were familiar. The medium had changed; the core design work hadn't.

Testimonial
Ringae's human-centered approach to design and her knowledge of design thinking was critical during our early product work. She led design workshops to help us discover consumer needs in our target market that align with technology capabilities and our business objectives. She oversaw testing and refinement of concepts through user research, ensuring a high-probability of product-market fit of our product. Ringae's versatility is impressive - she consistently demonstrates the ability to think strategically in addition to providing tactical output. In all cases she can be relied upon for consistent, reliable and high-quality deliverables. It was a pleasure working with Ringae and I would welcome the opportunity to do so again in the future.
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Portrait of Ringae Nuek